Broadcom Focuses on Value-Based Solution Providers to Improve Customer Experience

Drive Partner Growth

It’s been fantastic connecting with so many partners at our Broadcom Americas partner event in Orlando, Florida—the first of several partner events planned for this year. They include the Partner Advisory Boards for Solution Providers and Professional Services partners, the VMware Knights event, and the VCF Business Unit knowledge transfer sessions. These gatherings provide valuable opportunities to meet with our partners, align on strategy and strengthen our partnerships.

As head of Broadcom’s Global Commercial Sales and Partner organization, I look forward to meet more partners at these events, to discuss how we can drive mutual growth and achieve our shared goals.

As I outlined in my recent blog, “Partnering for Success in 2025,” our key focus this year is to drive growth, deliver value, and strengthen alignment by prioritizing a select group of value-based solution providers who are truly investing in the VMware and Broadcom software businesses. Being a value-based provider goes beyond driving bookings. It requires significant investment in skills, capabilities, and customer success. Rather than just fulfilling product transactions, we need solution partners who can architect, sell, and provide services to adopt and deploy – a complete technology platform. To successfully meet this opportunity and serve our mutual customers’ needs, our partners need to level up their skills and offerings.

While many partners have already made these investments, we need more to take the leap. To support this, Broadcom has modified the Advantage Partner Program by introducing a new points-based model to reward and recognize partners based on key value-based attributes, such as bookings, enablement, and services capabilities. This program offers a way for partners, regardless of size, to acquire the expertise and certifications they need to succeed. By leveling the playing field, it enables small- and medium-sized partners to compete more effectively.

Partner Enablement and Certification

To support partners, Broadcom will provide free enablement activities, a new VMware certification framework, and additional resources. Even if partners don’t plan to offer services, enhancing their technical and sales acumen is critical to support customers.

Broadcom Knights: Elevating Technical Expertise

Technical expertise is vital across pre- and post-sales engagements. The Broadcom Knights program recognizes elite partner technical experts who undergo the same rigorous training as our internal engineers. Knights hold the highest certifications and are valued by Broadcom and across the partner ecosystem. They play a critical role: They drive technical excellence, contribute to industry events, train peers, and enhance solution delivery.

Professional Services and Post-Sales Success

Partners are essential in the post-sales phase to ensure customers unlock the full potential of their VMware and Broadcom investments. Our Expert Advantage Partners Program offers a comprehensive range of professional services opportunities to help customers achieve their desired outcomes. Whether partners choose to invest in pre-sales, post-sales professional services or focus solely on sales, there’s a role for everyone within our ecosystem.

Next Steps

Following the launch of our points-based program this month, we encourage partners to work with their Broadcom representatives to build a business plan focused on training, certifications, and growth opportunities. If you’re not yet a Pinnacle, Premier or Select partner but want to elevate your status, contact your Broadcom Partner Business Manager or email us at: partnerprogram.office@broadcom.com

Broadcom is committed to innovation and solving complex challenges. By prioritizing value-based solution providers, we can ensure customer success through highly knowledgeable partners.

I’ve witnessed first-hand the benefits of a consultative, comprehensive approach to customer engagement, both as a vendor sales account director and a partner sales leader. As we continue to invest in partner enablement and growth, I look forward to meeting more partners at our events in Europe in mid-March and the Asia Pacific region in late spring.

Until then, I’m asking my team and our partners to: Enable, Engage, and Excel – Let’s GROW!

As Technovera Co., we officially partner with well-known vendors in the IT industry to provide solutions tailored to our customers’ needs. Technovera makes the purchase and guarantee of all these vendors, as well as the installation and configuration of the specified hardware and software.

We believe in providing technical IT solutions based on experience.

Broadcom Focuses on Value-Based Solution Providers to Improve Customer Experience, Drive Partner Growth

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