Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell’s new AI PC lineup lets you collaborate, create and drive productivity no matter the location. And now it’s easier than ever to find the right device with our new AI PCs unified under the Dell brand.
The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we’ve introduced three simple product categories to focus on core customer needs – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).
They said: “we’ve also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there’s a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.”
The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class¹, featuring durable and reliable materials designed to handle the demands of your busy workday. In fact, they withstand three times as many hinge cycles, drops and bumps from regular use as competitor devices—helping ensure they stand up to the rigors of daily use. Alongside their beautiful designs, these devices redefine what it means to be professional grade. Simply put, we completely redesigned the Dell Pro notebooks and desktops to set a new standard in professional PCs.
The Dell Pro lineup includes Intel® Core™ Ultra (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity – in the office, at home or anywhere in between.
The Dell Pro 14 Premium will be the first commercial notebook with a Tandem OLED display. It’s 24% more power efficient and 49% lighter than traditional OLED displays while offering bright and vibrant color for editing presentations or taking conference calls with your team. Dell Pro Premium features 90% recycled magnesium in the chassis for an elegant, light and long-lasting experience.
Building on our circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging.
Dell’s manageability software enhancements bring seamless coordination across the PC ecosystem with the industry’s first holistic peripheral management solution. IT administrators can efficiently manage displays, client peripherals and now docks within the organization – all through a centralized console. Combined with strict supply chain controls and built-in protections, our commercial PCs help keep you secure and cyber-resilient in an evolving threat landscape.
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